[ the directory ]

The Directory

Everything natural in Hong Kong

Frequently Asked Questions: The Database | Print Directory | Advertising

What is the heartbeat database ?
What is The Hong Kong Natural Life Directory ?


Who can advertise ?
What Are The Payment Options ?
What is your editorial policy ?
What is your privacy policy?
How can I get answers to questions not listed here ?


What is the heartbeat database ?

  • Our business database is an internal reference for editorial and business connections.

  • Records are entered, qualified and updated on the business database throughout the year.

  • We provide personalized search services to help personal members find what they’re looking for.

  • Records on the heartbeat database are not available to the public.

We have the most comprehensive natural business database containing hundreds of records with current contacts for businesses, organizations and professionals offering products and services to consumers and businesses in Hong Kong. We maintain this comprehensive resource and use it as a reference when keeping our readers informed about the wide range of natural products and services available in Hong Kong in our website articles, weekly e-newsletter and the print directory.

Can I search the heartbeat database ?

  • Paid members can search the database with search requests ...details

How do I submit my details for the heartbeat database ?

  • Submit your details to be considered for a database record at no charge.

  • Description must refer to natural products or services.

  • Database records must include administrative contact details.

  • Submit your details by email to database [at] heartbeat.com.hk

What are the listing categories ?

  • Our database includes everything natural under the sun ... details

What if our business fits into more than one category ?

  • Submit a listing form for each category

  • Include a separate description for each listing

What if I have more than one outlet ?

  • Details for all outlets can be included with one listing form.

  • Complete address and contact details are maintained on the business database

  • Outlet details may be printed in the print edition if space is available

How can I check my current details on the heartbeat database ?


Will my contact details be included on the website directory ?

  • The website directory is open to advertisers ... details

  • NGO's, support groups and non-profits may be sponsored.

  • Readers are invited to sponsor their favourite NGO on the directory.

Will my contact details be included in the print edition ?

  • Database records are not guaranteed a listing in the print directory.

  • The number of listings depends on available space and selected categories.

  • The editor selects from current database records when choosing listings to print ... details

  • Records must be verified within the previous 12 months to be considered for the next print edition.

What is The Hong Kong Natural Life Directory ?

  • The heartbeat directory is published on natural paper with to minimize environmental impact.

  • Our popular natural guide for life in the fast lane has been published in Hong Kong since 2003.

  • Our standardized listing format makes it easy for readers to locate specific details they are seeking.

  • Publication is designed to be easily carried in handbags & briefcases and kept handy for quick reference.


How is this publication different from other print products ?

  • The Hong Kong Natural Life Directory is the only publication of its kind available for consumers.

  • Unlike a read-and-tossed serial publication, this highly regarded guide is used over and over again.

  • As a reference book, The Hong Kong Natural Life Directory has an extended shelf life of over 12 months.

How can I guarantee my contact details are included in the print edition ?

  • Guarantee exposure by purchasing advertising in the print or website directory.

  • Packages can be purchased that include both website and print ads ... details

How is the directory distributed ?

  • 10,000 copies are circulated free and 2,000 retail copies are published ... details

  • After the 10,000 free copies are depleted, the directory will be available for sale

  • The retail edition is available for sale online (HK$80) and in bookstores and local shops.

  • Concierges at Hong Kong's top 5-star hotels receive complimentary copies

  • Relocation companies purchase copies to be included in newcomer kits.


What details are included in the listing in the print edition ?

  • company name/contact

  • telephone/fax

  • email/website

  • business hours

  • business address

  • description (20 words)

Where can I get a copy of the current print edition ?

  • The print directory is available for sale (HK$80) online and in bookstores and retail shops.

  • Contact us to sell the heartbeat directory to your customers or provide copies to your members.

  • Wholesale rates and contract publishing is available for retailers and bulk purchases.

  • Join our mailing list to receive a release notice for the next edition.

Who can advertise ?

  • Advertising is open to businesses, organizations and professionals

  • Companies or individual can also sponsor ads for their favourite NGO.

  • Clients from a variety of industries advertise with us ... client list

  • Ads must be offering natural lifestyle products and services ... details


Who are the readers ?

  • English-speaking urban professionals

  • Living and working in Hong Kong with regular international personal/business travel

  • Exploring conscious lifestyle and actively seeking natural lifestyle products and services

We connect organizations who share our one-planet philosophy with a growing audience of eco-conscious urban professionals who want to contribute. Our readers are making choices that reflect sustainability, fair trade, environmental impact, social responsibility, personal health and wellbeing. Recipients include not only our membership (consumers, business owners, parents, journalists, teachers, consultants, volunteers, professionals and senior executives), but also major corporations, relocation companies, media owners, property agencies, doctor and dental offices, consulates, private clubs, business associations, Chambers of Commerce, popular shops and bookstores ... more


What is included in Directory Advertising ?

  • Directory ad packages include print + website exposure.

  • Ads include contact details and an introduction to your business.

  • Packages include website exposure and a display ad in the next print edition ... details

  • Promote your business with a display ad package including a website mini-profile ad linked to a profile page.

  • We produce your directory mini-profile and profile page -- it will be prepared by professionals for your approval.

What type of advertising is available ?

  • Contact details are published with a mini-profile on the website directory.

  • Link to an optional full profile with complete details and images ... examples

  • Display ads and Text Box Ads are available in the printed edition  ... details

What ad sizes are available in the print edition ?

  • Full page (H110mm x W185mm)

  • 2/3 page (H110mm x W110mm)

  • 1/3 page  (H110mm x W55mm)

  • Text Box Ad (H45mm x W55mm)

  • A5 on natural paper ... samples

Does an Enhanced Text Ad in the print edition include a logo ?

  • Text Box Ad includes listing details only

  • Description can include up to 50 words

  • Listing has bold headline and border

No artwork is required for Text Box Ad -- it is an enhanced listing.

What is the deadline for placing an ad in the print edition ?

  • Our PDF media kit has complete details about the next edition ... download

How can I get a 100% return on my advertising investment ?

  • Recover 100% of ad costs by selling copies to your clients.

  • We provide copies at no charge and you sell at full retail.


What is the Website Directory ?

  • The heartbeat website directory is a paid service for pre-qualified advertisers

  • Website directory ads take the form of mini-profiles with optional links to a full profile on the website

  • Listings are organized alphabetically by category and include 50 words to describe your products and services.

  • No other advertising appears on the same page as your profile ...more

What is included in a website directory ad ?

  • Directory ads include logo, website link, contact details plus 50 words ... sample

  • We prepare and post website mini-profile ads within 2 working days of payment.

What is a website profile page ?

  • Our template web page is used to introduce your products & services.

  • There is no word maximum, however a reasonable limit may be applied.

  • Include a selection of logos and images to illustrate and attract attention.

  • Describe your services and benefits and include purchase or ordering instructions.

  • Feature unique products and include information to help readers with decisions.

  • Provide your background, success stories, testimonials, shop directions.

  • Value add with information about how to use your products or services ... more

Who prepares the website profile ?

  • Profile pages are written and prepared by our experts for your approval from any materials you provide.

  • We prepare, edit and post website profiles within 7 working days of receipt of your materials.

  • We can help you prepare materials for a reasonable fee (ie. new business/products/services)

Can I sell my products and services on the heartbeat website ?

  • Our Drop-Ship ordering system is under construction.

  • Contact us to be notified when the service is available.


What are other benefits for advertisers ?

  • Our rates are reasonable and our exposure is high, reaching a uniquely defined target audience

  • Price includes production of your website profile from any materials you supply

  • Advertisers are invited to participate as resident experts on the website

  • Professionals are invited to contribute articles for the website

  • Advertisers are welcome to extend special offers to readers and members

What are the payment options ?

  • Bank deposit to HSBC 400-527057-838 (Connections Unlimited)

  • Email your payment reference to payment [at] heartbeat.com.hk

  • Confirmation and receipt will be provided by email ... more

Can I pay for advertising by credit card ?

  • Request an email invoice to process payment online.

  • We trust PayPal for all of our credit card transactions.

  • Membership is not required to use this service.

Can I pay for advertising by instalment ?


What is your editorial policy ?

  • All heartbeat items are selected by our editors.

  • We publish editorial.

  • We charge for advertising.

  • We do not publish advertorials.

No one pays to be featured in editorial on heartbeat. That's what advertising is for. Selling ourselves (literally) would destroy the legitimacy, integrity and fun of heartbeat. Besides, we'd never earn your trust that way.

What is your privacy policy ?

Connections Unlimited will never sell, rent or share your contact details, business or personal information, including your email address, with any third parties for marketing or any other purposes. Connections Unlimited may share your personal information as required by law. We will supply your public details (as identified by you) to heartbeat paid members in response to their specific requests for contact information.

How can I get answers to questions not listed here ?


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©2001 by Connections Unlimited

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