The F-word

Imagine a farm fresh future of food that is sometimes foraged, always filling and not necessarily fast.

Just like every generation before them, millennials are challenging the status quo in ways that are disruptive and uncomfortable for those of us who resist change.

It is possible these young people living with the impact of our hyper-commercialized culture of convenience are asking, “what the fuck were they thinking?”. And they’re right. We should be ashamed of ourselves. Our kids are making the connections between consumption and chaos and they are voting with their cashless wallets.

Thanks to Cathy and her team at CatchOn, we are given a glimpse into what lies ahead with their fourth edition of The Future of Food.

Find out how an entire population of young people is changing the world one bowl at a time … naturally.

Our members are ready for them: restaurants | groceries | grow | farmers | markets

The Field Guide to Foodies by CatchOn They are aware of how their choices impact their communities and the planet

The Field Guide to Foodies by CatchOn Here’s what’s covered.

The Field Guide to Foodies by CatchOn
The kids are plugged in, charged up and speaking out.
The Field Guide to Foodies by CatchOn
They’re ready to indulge in healthy options.
The Field Guide to Foodies by CatchOn
Fine dining is evolving. Menus are getting lighter.
The Field Guide to Foodies by CatchOn
Comfort food gets a modern healthy twist — DIY, of course.
The Field Guide to Foodies by CatchOn
Vintage, sturdy and made to last mean a lot to our nextgen home cooks.
The Field Guide to Foodies by CatchOn
Sweet treats have become more than just a sugar boost.
The Field Guide to Foodies by CatchOn
Comfort and convenience is a communal experience
The Field Guide to Foodies by CatchOn
We are at the beginning of a plant-based food revolution.
The Field Guide to Foodies by CatchOn
Greens are the new green.
The Field Guide to Foodies by CatchOn
Food as fashion is in fashion.
The Field Guide to Foodies by CatchOn
Today’s design solutions pay attention to poverty, sustainability and waste.
The Field Guide to Foodies by CatchOn
Capturing food memories is a thing.
The Field Guide to Foodies by CatchOn
New restaurants are built with the new social mind in mind.
The Field Guide to Foodies by CatchOn
It’s no longer cool to get drunk and suffer that hangover.
The Field Guide to Foodies by CatchOn
Deliver healthier choices with less waste.
The Field Guide to Foodies by CatchOn
Functional supermarkets are essential.
The Field Guide to Foodies by CatchOn
Grocery-shopping is a collaborative experience.
The Field Guide to Foodies by CatchOn
Snacking goes global.
The Field Guide to Foodies by CatchOn
Social stars are shaking up the world of food.
The Field Guide to Foodies by CatchOn
Universal codes cross boundaries and class.
The Field Guide to Foodies by CatchOn
Thank you Catchon and crew … and to Wolf for supporting The Future of Food.

Catchon is a strategic marketing communications consultancy specializing in leisure, lifestyle and travel with expertise in natural health and wellness … more

Joined 01-Jan-01 | Updated 15-Mar-18


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