This week, we reflect on a year gone by.
There is a new awareness of and interest in making earth-friendly,
carbon-neutral, healthy choices in Hong Kong. When heartbeat began with
our
first e-newsletter in October 2001, there were a few committed
consumers who were willing to go the extra mile and locate products and
services that fit with their natural values.
Today, more customers are demanding to know where their food comes from,
how it was grown and what was involved in processing.
New shops are opening to meet this growing demand. The heartbeat
business database has ballooned over the past 12 months and will do our
best to update you with the latest contact details to help you make
natural choices more easily.
The
website directory has continued to expand with new advertisers who
make it their business to be natural. We think that customers became
more informed in the past 12 months than in the past 12 years. And the
one-planet lifestyle will soon become mainstream, leading to more ESG
investment options, easier access to healthy foods and higher
expectations of sustainable business practices.
How will your lifestyle change in the coming year ?
Listen to your own heartbeat.
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