Vision 2022

“The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt

2022 marks the beginning of a new chapter and I will need everyone’s support to make this happen — especially to find a new living space and secure a new lease by 1 March 2022 … details.

URGENT: HK$6,500 (deposit to secure lease) by 21 February

Your many kind words of encouragement during these years of challenge for everyone inspires me even more than the deposits that go straight to the landlord for rent, keep on top of utility bills and stock the pantry.

On the advice of friends and members, I am upping my game to build future sustainability into the business with monthly or annual subscription options. I have discovered the importance of offering voluntary contribution amounts — these are the magic elixir for HK heartbeat as they demonstrate the value of the service.

I have also added more direct payment options in to save on the chunks lost in online payment fees that can add up to 16%. Lesson learned, thank you.

With everything happening in our world right now, the argument for natural products and services with a positive impact and zero waste has never been stronger.

From what I’ve witnessed over these many moons, I believe our planet is ready for less stress and more balance. It will be great for the next 20 years to be easier than the last twenty.

Going green is a growing trend and so is greenwashing. Now, spotting the fakes is a job I could never have imagined back in 2001 but it’s becoming a real time sink for many.

We’ve got an abundance of people power to harness for good.

The time has come for a new home and build the dream team.

Thank you for your time and thank you for supporting heartbeat.

I am very resourceful and no amount is too large or too small.

Thank you for sharing the journey.

Naturally,

Founder

Founder

HK heartbeat

The natural network

HK heartbeat -- the natural network

Our members support holistic wellness, real beauty, whole food, eco-chic fashion, civic engagement, cultural heritage, nature conservation, responsible development, creative expression, renewable energy, fair trade, practical innovation, zero waste, circular economics, sustainable living and more …

Weekly since 2001, HK heartbeat delivers everyday options for natural life in the fast lane to an active network of individuals, companies and social organizations.

HK heartbeat -- the natural network

Timeline

18 February – HK$13,000 (first and last month)

8 March – HK$5,000 (moving costs)

14 March – HK$33,000 (outstanding rent)

1 April – HK$18,000 (monthly running costs)

Objectives

1. Publish contacts and events and nurture relationships to help anyone find what they’re looking for, even when you’re not sure what you’re looking for.

2. Provide business and communications expertise to professionals and companies while making it easy for people to find natural products and services that can be trusted.

3. Serve social organizations with sponsored campaigns and community connections to attract volunteers and essential resources.

HK heartbeat is an independent, one-woman, natural lifestyle network open to people who care.

Ancient wisdom + modern technology = prosperity in balance

Our members are trailblazers and explorers committed to growth in the expanding natural lifestyle market. Our growing multicultural audience connects online and in person at events in real life.

HK heartbeat -- the natural network

Crowdfunding 2.0

HK heartbeat is an independent, one-woman, natural lifestyle network open to people who care.

Like many in Hong Kong, I am reaching out for help to keep going so please let me know if you share my vision for a future of prosperity in balance.

Since 2001 when we were largely ignored, I been writing a weekly newsletter to serve our growing network of individuals, businesses and social organizations pursuing natural life in the fast lane … more.

Round one of crowdfunding in June 2019 provide proof of concept.

With everything happening since then, I am more committed than ever to secure a future for HK heartbeat.

Please consider an upgrade to personal or business membership, invest in our social sponsorship program in support of volunteers who give time and other precious resources or make a one-off contribution.

Dear Kinzie, Thank you for your hard work over so many years. Labour of love are wonderful things but they can be under-appreciated. Good for you to remain open and be willing to move on in the way you are. Christine Loh

 

My new fundraising campaign is designed to provide regular monthly income to build a solid foundation.

I plan to achieve this with personal memberships (monthly/annual subscription option) and business memberships (benefit bundles include advertising credits and campaigns) to continue serving our growing network with my professional services.

Community membership remains free and everyone is invited to contribute at any time and to sponsor our complimentary social memberships.

 

Planning Ahead

HK heartbeat -- the natural network

The Plan

The achievement of each milestone will signal the beginning of the next phase.

Phase one involves raising funds to find a new space, secure a new lease and cover all of the relocation costs, including the time to set everything up and properly settle into the new HQ.

Once settled, the development budget includes business overheads, production costs, new equipment and contracting help.

With the basics covered, my attention will turn to building the team that will transform heartbeat into a sustainable business. Whether you are a long-time reader or relatively new member or a friend of mine, please support heartbeat with a contribution or get in touch to talk about corporate sponsorship.

I have relied on my consulting work to cover the overheads and your contribution will provide access to the resources (and assistance) required to serve the network and meet growing demand.

Sparked by my 9/11 email and launched that October, heartbeat reaches 8oo weekly subscribers, 1,000 daily website visitors (hundreds of  calendar events and 2,000 directory listings) and social media followers in addition to 45,000 free copies of five print publications promoting community service and holistic wellness.

HK heartbeat -- the natural network

The Big Picture:  $172,800

Phase One —  $28,800 x 6 months

– Relocate operations (current lease expires 14 March 2022)
– Running costs (rent, utilities, overheads, food, etc)
– Business development (transport, meetings, etc)

Phase Two —  $88,800 x 3 months

– Programmers, designers, writers
– Office equipment and production support

Phase Three —  $128,800 x 1 month

– Re-launch Natural HK mini-guides (free/print – quarterly)
– Release Natural Hong Kong – the heartbeat directory (retail/print)
– Host a series of launch events with the release of each new publication.
– Launch circles — development, guidance and feedback discussions

HK heartbeat -- the natural network

Join our crowdfunding by deposit to HSBC 400-527057-838 (Connections Un Limited).

Click here to make a bank deposit

HK heartbeat -- the natural network
Full disclosure

Bank deposits and crowdfunding payments are available by request any time.

HK heartbeat -- the natural network

Contributions can be made via deposit to our bank account or get in touch to have a conversation about financial backing and business project partnerships or business membership options.

HK heartbeat -- the natural network

100% of all fees go towards producing community resources and promoting social campaigns for our members.

HK heartbeat -- the natural network

Click here to contribute.

HK heartbeat -- the natural network

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Author: Kinzie

Founder of the heartbeat natural network