Mixed messages

Hong Kong shoppers are becoming more aware of our wasteful habits, exploring the ideas of purchasing quality over quantity and letting go of the need to shop as a form of entertainment. We are beginning to understand the various forms of addiction that develop out of our unmet need for emotional connection in an increasingly disconnected society …

… meanwhile, another public campaign promotes shopping as therapy.


Hong Kong's original conscious community, we have been sharing fresh content and local connections for balanced everyday choices since 2001 ... naturally.