In a truly creative and inspired awareness campaign, the WWF has entered Ruby, a Chinese White Dolphin, into the Miss Hong 2013 beauty pageant.
Ruby represents the last remaining pod of pink dolphins surviving in the South China Sea around Hong Kong.
Their habitat continues to shrink with new plans for runway #3 at the airport and the infrastructure surrounding the massive Hong Kong to Zuhai Bridge, currently under construction.
Chinese White Dolphin Enters Miss Hong Kong 2013
Whether or not she wins, we are confident that Ruby’s presence in the pageant will bring bring attention to her community and the future of their existence in our waters.