Stop the spread of disposable masks

Save 70% vs everyday single-use surgical masks. Disrupt with quality over quantity, reusable over disposable … naturally.

Save 70% vs everyday, single-use surgical masks.

Disrupt with quality over quantity, reusable over disposable.

Join community leaders who have already purchased their masks.

Today we are nineteen years old and ready for the next twenty.

Celebrate our anniversary with a visit to our new shop.

Help stop the spread of disposable masks with FREE worldwide shipping.

Get yours or get in touch for a group purchase or a local fundraiser.

Pricing is available for singles and multiples so you can share the love.

Orders are processed in batches and the next deadline is Nov 8.

Help slow the spread of recklessly discarded disposable masks.

I am at your service …



HK heartbeat
Listen to your own heartbeat

Masks have become one of the most visible symbols in controlling the spread of the SARS-CoV-2 virus and a massive number of discarded disposable masks are ending up in our landfills and washing up on our shores every day, posing a significant impact on the environment. As a business dedicated to promoting a fair and inclusive, socially responsible society, we collaborate with Better Off Alone to introduce the eco-smart NextGen, biodegradable mask.

BREATHABLE — 100% fair trade Egyptian cotton, breathable and soft on the skin

ECONOMICAL — 70% cheaper than purchasing and using a disposable mask every day

ECO-SMART — Significantly reduce environmental impact compared with synthetic masks

ANTIMICROBIALSilverplus® antimicrobial agent that slows spread of microorganisms

COLOUR — Black or unbleached natural with embroidered heartbeat logo; S/M and M/L

Ours is the first retail shop in all of cyberspace for customer purchases:

The promotional price is HK$138 (regular $188) with free worldwide shipping included during pre-launch.

Delivery note: All orders are fulfilled in batches and the first batch is expected to be shipped in early November.

Visit our new online shop.

The Next Generation Mask

The design features a center flat seam to ensure a close fit and the comfortable fabric is light and breathable.

Antimicrobial (adjective): destructive to or inhibiting the growth of microorganisms, including bacteria, viruses and fungi

Silverplus® is an antimicrobial treatment used in fabrics to stop the growth of microbes, including the SARS-CoV-2 virus that causes Covid-19.

Heartbeat is the first to offer pre-market online retail sales of the next generation eco-smart mask destined to replace billions of disposable masks piling up in landfills and leaking into waterways around the world.

Click here to buy now.

Please note — we are the first online retail store to launch this new product and it takes time to get things working smoothly. Thanks for your patience.

Get in touch for information about bulk orders.

We’re just getting started …

Additional colors (lavender, light blue, light pink), custom embroidery/screening and children’s sizes available with group orders.


We are working on partnerships with ImpactHK, Food Angel and OceansAsia to donate masks and cash to organizations serving the most vulnerable among us under our our Social Sponsorship Program.

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Author: promotions

This content is sponsored by a HK heartbeat member.